How Mobile Apps Are Transforming Travel Industry
With the technology industry continuously evolving, it has begun to have an impact on many other industries too. In this case, the travel industry.
Technology, and more specifically the focus of this article, mobile applications, have had a tremendous impact on the travel industry and on top of that, have done so in a variety of ways. So without further ado, let’s jump right in and take a look at how mobile apps are constantly changing the travel industry.
Direct and total contribution of travel and tourism to the global economy from 2006 to 2017 (in trillion U.S. dollars)
Simply put, it is a lot easier for us to use an application rather than go through the hassle of accessing a website.
To put this in perspective, applications are developed for a specific reason. Thus, specific features are included within the application to make the process easier for customers to do what they want. On the other hand, mobile browsers are focused on working with as many websites as possible, therefore certain aspects of travel agent websites may not work as well as an application can.
Again, mobile applications are much easier for customers to use on their mobile phone rather than accessing a website on their mobile phone.
Bottom line, it is a lot more convenient for people to use a mobile application on their mobile device rather than using a website, even if the website is optimized for mobile use.